Claim Your Free eBook: The Definitive Guide to Ad Operations
Free Download
Plus Icon
Solutions
Agencies
eCommerce
SMBs
Enterprise
Customer Success Stories
Learn how cross-functional marketing teams streamline ad management to get more out of their day with Adriel.
Platform
Pricing
Resources
Dashboard Templates
Save time and see KPIs instantly with our ready-made dashboard and reporting templates.
Compare Adriel
Compare Adriel to 15+ Ad Operations software and find the right tool for your business.
Support Center
Check out our support center for FAQs and product guides.
Affiliate Program
Take part in our affiliate program to earn 20% of each referred sale.
Success Stories
Learn how our customers drive results at maximum efficiency.
Blog
Read more about marketing analytics, reporting automation, and team collaboration.
Glossary
Keep up with key terms related to AdOps, data, and marketing.
From The Blog
ROAS measures the amount of revenue a set marketing campaign ropes in for each dollar spent. It shows how well campaigns are performing and what can be done to make the most out of the marketing budget.
Thanks to tighter privacy regulations have made it tricky for businesses to collect, store, and process user data, server-side tagging has been taking off these past few years.
There are facets of marketing that have undergone a drastic makeover to take on a completely different meaning over time. The very one that deserves a dedicated deep dive is none other than ad operations (AdOps)
Company
About us
Start Free
Log In
ENG
English
Korean
English
한국어
ENG
English
한국어
Log In
Get a Demo
✖
Don't Go!
Book a
1:1 Demo
Instead.
We’ll help you optimize your Ad Operations processes and save thousands of dollars every month on ad spend and reporting.
Thank you!
You will be redirected shortly.
Oops! Something went wrong while submitting the form.
The Adriel AdOps Glossary
Read curated content to keep up with all things data, marketing, and ad operations.
UTM Tracking
UTM Tracking
DV360
DV360
Abandonment Rate
Abandonment Rate
Average Deal Size By Lead Source
Average Deal Size By Lead Source
Average Order Value (AOV)
Average Order Value (AOV)
Average Revenue Per Account (ARPA)
Average Revenue Per Account (ARPA)
Bounce Rate
Bounce Rate
Average Visit Duration
Average Visit Duration
Churn Rate
Churn Rate
Conversion KPIs
Conversion KPIs
Conversion Metrics
Conversion Metrics
Customer Retention Rate
Customer Retention Rate
Impression to Conversion Rate (Imp Cvr)
Impression to Conversion Rate (Imp Cvr)
Lead Conversion Rate
Lead Conversion Rate
Lifetime Value (LTV)
Lifetime Value (LTV)
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR)
North Star Metric
North Star Metric
Page Views (PV)
Page Views (PV)
Percentage Of New Visits
Percentage Of New Visits
Phone-Through Rate (PTR)
Phone-Through Rate (PTR)
Retention Rate
Retention Rate
Session Duration
Session Duration
Time on Page
Time on Page
View Duration
View Duration
Unique User Duration
Unique User Duration
Watch Time
Watch Time
Campaign KPIs
Campaign KPIs
Social Media KPIs
Social Media KPIs
SEO KPIs
SEO KPIs
Last click attribution model
Last click attribution model
Yelp Ads
Yelp Ads
TikTok Advertising
TikTok Advertising
Snapchat Ads
Snapchat Ads
Role-based Access Control (RBAC)
Role-based Access Control (RBAC)
Revenue
Revenue
PPC Reporting Tools
PPC Reporting Tools
Pivot Tables
Pivot Tables
Microsoft Bing Ads
Microsoft Bing Ads
Marketing Dashboard
Marketing Dashboard
Marketing Automation
Marketing Automation
Landing Page
Landing Page
Integrations
Integrations
Impressions
Impressions
IDFA Deprecation
IDFA Deprecation
Google Analytics
Google Analytics
Google Ads
Google Ads
Facebook Pixel
Facebook Pixel
Facebook Lookalike Audience
Facebook Lookalike Audience
Facebook Ads
Facebook Ads
Data Visualization
Data Visualization
Data Stories
Data Stories
Callout Extensions
Callout Extensions
Benchmarks for Advertising
Benchmarks for Advertising
Attribution Reporting
Attribution Reporting
Ad Fraud
Ad Fraud
A/B Testing
A/B Testing
Returning visitors
Returning visitors
Link clicks
Link clicks
Cost-per-view (CPV)
Cost-per-view (CPV)
Cost-per-conversion (CPCV) formula
Cost-per-conversion (CPCV) formula
Cost-per-click (CPC)
Cost-per-click (CPC)
Conversion rates (CVR)
Conversion rates (CVR)
Click-through rates (CTR)
Click-through rates (CTR)
Average Customer Value (ACV)
Average Customer Value (ACV)
Ad Revenue
Ad Revenue
Ad spend
Ad spend
Ad Impressions
Ad Impressions
Server-Side Tagging
Server-Side Tagging
Return on Advertising Spend (ROAS)
Return on Advertising Spend (ROAS)
Advertising Operations
Advertising Operations
Take control of your marketing data today
14-day free trial | No credit card needed
Please input a valid work email.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
